CREATE + PLAY

Create plus play Back to school campaign.
Create + Play is the concept for our Back to School collection which encourages children to
think bigger, play harder, and stand taller.
Demanding lifestyles have left families yearning for triviality. Adults and kids alike want to
be playful and experimental. We embrace this the Light+Nine way, with full customization,
care‑free designs and bold colors.
Our new collection gives children the power to be themselves. Whether they’re a sassy
superstar, class clown, or fashionista, there’s a Light+Nine design to suit them! Children will
fall in love with the Class of Cloud characters and we can’t wait to introduce you to them...